Rocky Mountain Log Homes

Rocky Mountain Log Homes has been with us for nearly 30 years. From the beginning, their goal was to lead the industry in every area, including communications. We appreciate clients who know what they want, don’t flinch and won’t settle. So instead of strolling down that well-worn industry path of homeowner pictures and predicable text, we created a visual presence, a compelling story, and website videos that invited consumers into the Rocky experience where they discovered the Rocky differences. Today, the rest of the industry is still scrambling to find that path, let alone muster the courage to walk it. Featured to the Right: By freshening up the look, as well as deploying key message elements and a social media strategy, Rocky’s traffic is seeing a dramatic increase in new visitors when other sites in the same industry continue to see traffic plummet.

Rocky Mountain Log Homes has been with us for nearly 30 years. From the beginning, their goal was to lead the industry in every area, including communications. We appreciate clients who know what they want, don’t flinch and won’t settle. So instead of strolling down that well-worn industry path of homeowner pictures and predicable text, we created a visual presence, a compelling story, and website videos that invited consumers into the Rocky experience where they discovered the Rocky differences. Today, the rest of the industry is still scrambling to find that path, let alone muster the courage to walk it.

Featured to the Right: By freshening up the look, as well as deploying key message elements and a social media strategy, Rocky’s traffic is seeing a dramatic increase in new visitors when other sites in the same industry continue to see traffic plummet.

The branding design strategically blends the look and feel of the Rocky Mountains with the client’s product, a home to create a recognizable icon of excellence in the log home market.

The position and branding we created through Rocky’s print focused on selling the big environmental picture of an environment people would want to live in.

Our sales data reveals that people who visit the Rocky Mountain Log Homes facilities are consistently sold on the unique quality and precision of the process. We created a video tour that brought the facility to people who couldn’t travel to the plant at the moment. See the Log Home Manufacturing Video

Today’s affluent consumers don’t want to be sold. They want to discover and reach their own conclusions. Feature articles in select media encouraged that process and positioned Rocky as the clear market leader, and America loves a leader.

Spiker Communications