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Amazon and Others Are Paying Disgruntled Workers to Leave. That’s Nuts.

Amazon and Others Are Paying Disgruntled Workers to Leave. That’s Nuts.

The Facts

Amazon and others are willing to pay less-than-happy employees to quit the company. Employees who accept what’s called “The Offer” by Amazon agree to not work for the organization again. The reported buyout is $5,000 to go away and not come back. In California, I’m told that everyone gets two weeks paid severance. So employees, or former employees, take any job, work for a month, if they can last that long, get fired, and then take two weeks off with full pay. Then repeat the process somewhere else. This is insane to me.

Spiker Insights

Employers would likely rather have employees stay when possible, because it’s cheaper and builds positive morale. No one wants a turn-style employee. But we also have a responsibility to our other employees to weed out workers that are spreading negativity or otherwise dragging the rest of the workforce down with their poor attitudes, theft of not only company time on their smart phones but actual company product walking out the front door. We can read all the Harvard Business Review articles on motivating employees, but none of that training, worker happiness, and taking ownership will help with these types of people playing the system. It’s time to put our foot down with our state legislatures and correct this liberal taking advantage of the “Man,” as those less inclined to put in a full day’s work for a full day’s pay tend to call us.

The Majority of Marketers Miss the Mark With Their Multichannel Efforts 

The Majority of Marketers Miss the Mark With Their Multichannel Efforts 

The Facts
71% of American consumers think ads are more intrusive than they were just three years ago, with 79% saying they’re appearing in more places. The majority of domestic marketers are missing opportunities to enhance their brand’s effectiveness by up to 57%, as less than half of tested campaigns (46%) use multichannel strategies according to recent research. 98% of marketers said their efforts are integrated and well understood across channels, but just 58% of consumers agreed. So you see the problem.

Spiker Insights
This report highlights a significant disconnect between what consumers expect from multichannel ad campaigns and what marketers are actually delivering. As with everything else marketing, campaigns need a strong central idea with coherent and consistent imagery and messaging across platforms to avoid fragmentation and yield consistent positive results.

The fix is simple really. This signals the need for marketers to design compelling campaigns around a fascinating single idea. This makes for a better understanding of how to reach consumers in unobtrusive and creative ways on the platforms or channels where consumers are most receptive to your message. Otherwise, you risk encouraging further adoption of technology like ad blockers or just having your audience tune you out all together.

The choice is yours, continuing boring customers into a coma, or reach for the stars.

Waging War on Fake News 

Waging War on Fake News 

The Facts
Facebook will finally let users determine what news sources are trustworthy. As an overhaul to its News Feed, the platform will prioritize news content that the viewers view as trustworthy, informative and relevant to them. Facebook CEO Mark Zuckerberg posted the news, saying it’s a move against “sensationalism, misinformation and polarization” online.

Spiker Insights
Facebook over the past year has been working to remove fake news, spam and clickbait from their feed in order to improve transparency and the overall quality of content shared on its platform.
Brands should now be concerned with creating meaningful, relevant and localized content that appeals to its users. This extends to brands looking for organic over-paid reach as well, along with those who frequently produce branded content with publisher partners. In the wake of these shifts, some marketers are getting more bullish on Facebook influencer content as a way to preserve organic reach on the platform.

Voice Assistant, Can You Hear Me?

Voice Assistant, Can You Hear Me?

The Facts
According to a new study, within three years around 40% of all American consumers will use a voice assistant as an alternative to a mobile app or website, They also found that 81% of users of voice assistants have used them via smartphones, while around 32% have used them on a smart speaker such as Alexa or Echo.

Spiker Insights
At this point, the rise of voice assistants seems pretty much undeniable, and the growth of voice as a search or even shopping interface demands our attention. We still probably haven’t seen the last of new assistants being unveiled either. Where there are leaders, followers are bound to ensue.
Brands will need to pay close attention to how this evolution plays out, as it could influence how and where they will want to spend the bulk of their digital dollars. Making the right choices about investing in voice assistants could mean a handsome payoff in the very near future.