Last week we covered the issue that in today’s hands-free digital world, consumers are making voice commands rather than text-based searches. We stated that today’s content is critically important, especially in a more conversational tone − the way people talk with friends.
The first thing we as marketers would recommend to you is to be mobile friendly. If your website is slow, doesn’t load, or isn’t optimized for mobile users, it’s likely consumers landing on your site will leave straight away. Just a fact of life.
The second thing we would recommend is that you put yourself in your customer’s shoes. You must start using mobile search yourself and then you can optimize your content accordingly based on your personal findings.
And finally for this short list, every little detail of your brand must be up-to-date and match on every single platform you are listed on. This is the type of information mobile and voice search users are often looking for. And if it’s wrong, Google would lower your ranking − and we all know what that means.
If you would like to know more recommendations, drop us a line or give us a call and we would be happy to talk with you further on SEO or any other marketing subject.