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Just Be Yourself

Just Be Yourself

The Facts

As technology becomes more commonplace, people are changing the way they interact with it. In search, we are seeing that people are beginning to use more basic conversational search queries, which allows them to ask more pointed and specific questions about our products and services. Such as “Alexa, what laptop should I buy?” Mobile searches for “should I” have grown over 65% in just two years.

Spiker Insights

What does it mean for us marketers? Whether a person’s intent is obvious or masked behind something that seems more like seeking advice and guidance, create responses that meet their nuanced customer needs.

Because consumers are growing more and more at ease with technology, consider using more natural language and creating intuitive experiences across all of your digital touch points.

If we can be of assistance with this or any other marketing issue, please feel free to contact us.

It’s Better To Be Deaf

It’s Better To Be Deaf

The Facts
71% of American consumers think ads are more intrusive than they were just three years ago, with 79% saying they’re appearing in more places. The majority of domestic marketers are missing opportunities to enhance their brand’s effectiveness by up to 57%, as less than half of tested campaigns (46%) use multichannel strategies according to recent research. 98% of marketers said their efforts are integrated and well understood across channels, but just 58% of consumers agreed. So you see the problem.

Spiker Insights
This report highlights a significant disconnect between what consumers expect from multichannel ad campaigns and what marketers are actually delivering. As with everything else marketing, campaigns need a strong central idea with coherent and consistent imagery and messaging across platforms to avoid fragmentation and yield consistent positive results.

The fix is simple really. This signals the need for marketers to design compelling campaigns around a fascinating single idea. This makes for a better understanding of how to reach consumers in unobtrusive and creative ways on the platforms or channels where consumers are most receptive to your message. Otherwise, you risk encouraging further adoption of technology like ad blockers or just having your audience tune you out all together.

The choice is yours, continuing boring customers into a coma, or reach for the stars.

Don’t Act That Way!

Don’t Act That Way!

The Facts

Imagine you are a fly on the wall in a conference room where a team is meeting attempting to solve a new and complex matter. It appears that everyone is afraid to talk and make a mistake, that they will appear weak, uninformed and maybe even stupid, and nobody wants to appear stupid.

Spiker Insights

You know that groups perform best when mistakes are treated with curiosity and shared responsibility for the outcomes. Psychological safety is the belief that one will not be punished or humiliated for speaking up with ideas, questions, concerns or even mistakes. To solve problems today, we all must be more curious, inquiring, experimental and nurturing. Management needs to stop being hierarchical, directive, controlling and even indifferent to their teams and needs to be a part of the team.

When you fail to foster a high-quality interaction between all parties, we all lose out on the benefit of discourse between people who see things differently. The result is a lack of deep understanding, fewer creative options, diminished commitment to act, increased anxiety and resistance, and most importantly reduced morale and wellbeing.

Business leaders need to consider not only how they will act, but more importantly, how they will not act. If leaders focus on enhancing the quality of interaction of their teams, business performance and wellbeing will follow.