As technology becomes more commonplace, people are changing the way they interact with it. In search, we are seeing that people are beginning to use more basic conversational search queries, which allows them to ask more pointed and specific questions about our products and services. Such as “Alexa, what laptop should I buy?” Mobile searches for “should I” have grown over 65% in just two years.
What does it mean for us marketers? Whether a person’s intent is obvious or masked behind something that seems more like seeking advice and guidance, create responses that meet their nuanced customer needs.
Because consumers are growing more and more at ease with technology, consider using more natural language and creating intuitive experiences across all of your digital touch points.
If we can be of assistance with this or any other marketing issue, please feel free to contact us.