IT’S Today @ 10:34 A.M. AND WE
ARE STILL FOCUSED ON BIG IDEAS THAT
DRIVE THE SALES NEEDLE.
What we’re doing
We are branding an exclusive (19 cabin sites) fly-in real estate project south of Jackson Hole, Wyoming, within the Greater Yellowstone ecosystem.
Marketing is through invitation only, no exceptions. We ask the question: “You’re just coming into a sizeable sum of money. You know what to do first – but do you know what to do second?” Being part of Yellowstone means America’s greatest treasure is our playground.
We are setting the tone behind client stories.
To us, storytelling with video isn’t just beautiful shots and a few sound bites. In this case, it’s hearing from the artisans. Pioneer Log & Timber is known for their handcrafted log homes but we want to give center stage to the people that make those homes become art. Giving them a voice to describe their passion and livelihood is ultimately what helps us make their story different and believable.
We are leveraging engaging digital.
The big idea for Monterey Mushrooms is to host a summertime picnic basket gift promotion via digital channels promoting mushrooms as an excellent addition to summer barbecuing − not only kebabs and portabellas, but blended burgers as well. Tactics primarily focus on paid and organic social media traffic targeted to BBQ enthusiasts and outdoor cookers. This three-month sweepstakes campaign has started out with a bang and the Monterey Mushrooms fan club just keeps growing.
First week of contest stats:
Contest Submissions – 19,381
New Contacts – 5,273
We have keen insight to create and grow business.
Pioneer Log & Timber constructs the finest handcrafted log and timber frame homes in America. Being handcrafted in Montana means not playing it safe, or being afraid as these homes cost thousands of dollars per square foot. But the best costs more and it takes a brave client and their messaging to properly position the high-priced product. We are building this brand vertically with an agile search engine marketing campaign targeted to specific keywords engaging with people searching for one-of-a-kind log homes. Based on search habits and specialty products of Pioneer Log & Timber, we’ve crafted messaging and targeting to engage with their customer. To us, creativity is about human connections. We talk to people, not robots or algorithms. We are talking to human beings with a mind and a heart.
We are developing creative that has that human notion. This is the inspiration behind all of our work.
It’s about connecting in new ways. Ways our target audience finds unique, interesting, memorable, enticing and that they can act on with ease and simplicity.
We are delivering on every promise.
Our newest client from the East Coast, Twin Oaks Construction, is internationally known for building custom private retreats for NYC executives and entertainment giants. We are building the brand on the positioning – An exceptional home is simply a frame for an exceptional life. The creative features images that combine authentic lifestyle and exceptional architecture. It was a fun location shoot and the selected Twin Oaks clients were very proud to tour us around their properties.