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Insights on Today’s Marketing Issues

Dump That Clunker

Dump That Clunker

Research studies report that half of all U.S. websites are over three years old and are so slow-loading that they are turning people off from even looking at them. Patience runs very thin in today’s “I want it now” mentality, with Amazon and others promising delivery by this afternoon.

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A Million A Day

A Million A Day

Amazon sold more than one million smart-home devices (Alexa) on July 17, the second day of its 36-hour Prime Day event, making it the biggest sales day for smart-home devices in the e-commerce giant’s history.

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Just Be Yourself

Just Be Yourself

As technology becomes more commonplace, people are changing the way they interact with it. In search, we are seeing that people are beginning to use more basic conversational search queries, which allows them to ask more pointed and specific questions about our products and services. Such as “Alexa, what laptop should I buy?” Mobile searches for “should I” have grown over 65% in just two years.

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It’s Better To Be Deaf

It’s Better To Be Deaf

Or in this case, a short story. Several frogs lined up to race to the top of a hill. As they started to jump, spectators muttered: “It’s too far,” and “It’s too steep,” and “They will never make it.” The frogs began to doubt themselves. One by one they admitted defeat. Except for one frog, who continued to climb and climb till he alone reached the top of the hill. The crowd asked the brave little amphibian “How on earth did you manage it?” But there was no answer. The crowd suddenly realized the frog was deaf.

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Don’t Act That Way!

Don’t Act That Way!

Imagine you are a fly on the wall in a conference room where a team is meeting attempting to solve a new and complex matter. It appears that everyone is afraid to talk and make a mistake, that they will appear weak, uninformed and maybe even stupid, and nobody wants to appear stupid.

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Pigeons Shit on Statues

Pigeons Shit on Statues

The ultimate symbol of an organization’s new-age techniques to be politically correct is to approach marketing with a marketing committee. A marketing committee is often formed to tackle the strategic and design functions of marketing when internal politics demand that everybody has a say and that all opinions matter. Not to mention the fact that leaders can pawn the final decisions off on the committee if it doesn’t work out. It would be naïve of me to say that all committees are a bad idea, but not by much. Just take a look at the United States Congress and you get my drift.

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Are Those Real?

Are Those Real?

There are two types of experts in the world: Real experts, and fake ones. The real experts are the pros who spend many years refining their knowledge and skillset in a particular area and become masters − much like the difference between a brain surgeon and a plastic surgeon that alters people’s features. Fake experts, you know the type, are not interested in solving your problems but building their own egos and reputations as some kind of thought leaders. Both of these groups share one problem: they misunderstand the business of expertise. One group undervalues real knowledge; the other group overvalues fake knowledge.

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John Lennon Was Right

John Lennon Was Right

Imagine that you and your organization have been struggling with an issue for a long time, just can’t seem to get your arms around it. You are frustrated. It’s costing you money and you need to move forward. But no matter what you try, the issue persists.

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The Fix Is In

The Fix Is In

A very recent study of marketing directors asked if they knew which agency they were going to select prior to issuing a Request for Proposal. 84% of them responded that they had picked a winner even before reading their response in an RFP. That plays into my long-held belief that if we didn’t have a person on the inside, then somebody else did and we were wasting our time and resources competing for business we couldn’t win. Besides not being right, it’s not in your best interest to have a winner already chosen as you miss out so much on what is available for you.

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Alexa Is Getting Even Smarter

Alexa Is Getting Even Smarter

Amazon is close to rolling out new features for its Alexa virtual assistant, including the ability to remember information at a user’s request, to engage in more natural conversations, and launch skills automatically in response to relevant questions rather than waiting for the user to request a specific skill. Wow, most live personal assistants can’t or won’t do that.

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