You Have 8 Seconds
We’re in a constant battle for attention. In today’s “always-on” world, the average human now loses focus within eight seconds, meaning we now have a shorter attention span than a goldfish. A gold fish? This translates to faster drop-off rates for everything marketing, storytelling and creating content.
How do you find the key to unlock these challenges? Our answer is Technology. Creators like us now have access to everything you used to only source from larger production companies who made the necessary financial investment to keep up with technology.
There are ways to expedite the creation process while still maintaining the look and feel of your brand. Knowing that peoples’ attention is limited and fleeting, how can you make sure that someone out there cares when they see your marketing? You will need to be thoughtful in your approach to each marketing channel − using your eight seconds of attention wisely.
We encourage you to hire creative people who know how to leverage technology. Technology is changing how we connect with our audiences and our prospects. You can’t afford not to change with it.