Waging War on Fake News 

The Facts
Facebook will finally let users determine what news sources are trustworthy. As an overhaul to its News Feed, the platform will prioritize news content that the viewers view as trustworthy, informative and relevant to them. Facebook CEO Mark Zuckerberg posted the news, saying it’s a move against “sensationalism, misinformation and polarization” online.

Spiker Insights
Facebook over the past year has been working to remove fake news, spam and clickbait from their feed in order to improve transparency and the overall quality of content shared on its platform.
Brands should now be concerned with creating meaningful, relevant and localized content that appeals to its users. This extends to brands looking for organic over-paid reach as well, along with those who frequently produce branded content with publisher partners. In the wake of these shifts, some marketers are getting more bullish on Facebook influencer content as a way to preserve organic reach on the platform.