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Insights on Today’s Marketing Issues

Congratulations, It’s a Grandparent!

Congratulations, It’s a Grandparent!

The Facts One in every four American adults is a grandparent. Nearly 80 million of us are grandparents now and growing by leaps and bounds as we baby boomers become more of the proper age to be grandparents. Most of today’s grandparents are aged 45 to 64, with the...

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OOPS

OOPS

The Facts Several weeks ago I wrote about KFC offering free college tuition to any new parents that named their baby Harland, after their founder. I still haven’t heard the results yet, even called the company to see what they could tell me about the promotion. Well...

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Tis The Season

Tis The Season

The Facts I’m a traditionalist when it comes to Christmas cards. But today, most brands want to go cheap and send a digital e-card that just doesn’t convey the Holiday Spirit I feel the holiday deserves. Most of the e-cards look alike, are self-promotional in tone,...

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The Perfect Day

The Perfect Day

The Facts In a recent survey of 2,000 Americans, here is what the perfect day looked like to the majority of them: Wake up at 8:15 a.m. – clear skies with a temperature of 74 degrees – two friends seen – three hours spent socializing – two hours spent...

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You Can’t Be Serious!

You Can’t Be Serious!

The Facts To celebrate the 128th birthday of its founder Colonel Harland Sanders, KFC is giving a college donation to the first baby named Harland born on September 9, Sanders’ birthday. By the way, the name Harland is currently ranked 3,257 on the list of...

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Tickets Are Going Fast

Tickets Are Going Fast

The Facts We have a local minor league baseball team in town and every one of their ads has the line: “Tickets Are Going Fast.” All it takes is one look at their parking lot and it’s obvious this is a lie. Let alone look at the box score the next day and...

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Do You Speak Creativity?

Do You Speak Creativity?

I write about this because although there is a lot of talk about technology and data and how marketing is changing. I’ve covered it in this column numerous times just this year alone. But what hasn’t changed is a ritual that happens every day – the pitch.

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WTF

WTF

WTF – What’s The Future? Good question. To us, there is no doubt that digital marketing is the future. Thousands of people join different social media communities and use different social media platforms to share and consume content − your content if you have mastered the skill of digital marketing.

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Use a Narrow Net

Use a Narrow Net

Weirdly we try to appeal to absolutely everyone in the universe, saying nothing that might alienate even the tiniest micro-segment, and this guarantees that we actually resonate with no one. Instead of widening your net, narrow it and focus on the audience who would be your best customers. These are your people and you need to communicate with them with what they expect and want to hear from you. Sounds simple, but time and time again marketers want everyone − and they can’t have everyone.

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I’m Ready for My Close Up Mr. DeMille

I’m Ready for My Close Up Mr. DeMille

81% of individuals have been convinced to purchase a service or product by watching a brand’s video. Or when a video and text are used on the same page, 72% would rather use video to learn about a product or service. It’s time to switch up your video strategy, and implement one rather than waiting for an occasional drone footage that may come in from a customer.

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