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Insights on Today’s Marketing Issues

Are Your Briefs Tight Enough?

Are Your Briefs Tight Enough?

The FactsTrying to do more marketing with less investment this year? You’re not alone in trying to do more with less money. It can be done, it’s not as hard as you may believe, but it starts with your scope of work, and a better-managed briefing process may be the...

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New Age of Storytelling

New Age of Storytelling

The Facts We all hear the word “Storytelling” in our business. It’s gotten so over used that most people can’t actually tell a story anymore. As marketers, we are all part of the ancient, campfire-born traditions − not Blazing Saddles after a plate of beans, but...

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Let’s Be The Change

Let’s Be The Change

The Facts We’ve reached a point where brands can no longer, and should no longer, stay silent about broad-reaching social issues. Employees are speaking up to hold their employers accountable to their own missions, and customers are loyal to brands they believe align...

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Experiences, Not Things

Experiences, Not Things

The Facts A recent 20-year study conducted by Dr. Thomas Gilovich at Cornell came to the conclusion: Don’t spend your money on things. The trouble with things is that the happiness they provide fades quickly. 1. We get used to new possessions and tire of them quickly;...

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Get Emotional

Get Emotional

The Facts By now we should all know that people tend to choose brands quickly, using their intuitive brain rather than rationally thinking this through with their deliberative brain. Most purchases in a grocery store for instance are made on instinct and habit. Mom...

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Celebrating Unity and Diversity?

Celebrating Unity and Diversity?

You no doubt saw that Coca-Cola had one commercial associated with the big football game a week ago. And it only ran before the national anthem. Because, in their words, they aimed to bring people together to celebrate their differences. They felt that running it within the game, America’s divisive culture would take over and ruin the moment for their message of Unity and Diversity. It was Coke’s hope that the viewers would come together as a country to sing our national anthem in unison across this great land.

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People Will Pay More

People Will Pay More

The FactsHere in America, we’ve been ingrained that the best costs more. A Morton’s hamburger certainly costs more than a Wendy’ burger. A BMW costs more than a Chevy. A Montage room costs more than an entire Holiday Inn Express. These are easy...

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Vail Has It Licked

Vail Has It Licked

The FactsVail Resorts is testing a chatbot they call “Emma” to help skiers get information on its multiple ski resorts. Emma can find information about topics including weather, lift status, terrain, parking, traffic, lessons and rentals. She will hand off...

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No More Mr. Nice Guy

No More Mr. Nice Guy

The FactsIn our opinion, the biggest mistake brands now make is neglecting to define their antagonist, their enemy, what they stand against. That’s where the creative and cultural tension comes from. That’s where marketers can make a stand. That’s where...

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You Have 8 Seconds

You Have 8 Seconds

The FactsWe’re in a constant battle for attention. In today’s “always-on” world, the average human now loses focus within eight seconds, meaning we now have a shorter attention span than a goldfish. A gold fish? This translates to faster drop-off rates for...

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