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Insights on Today’s Marketing Issues

Who To Believe?  Changes or No Changes?

Who To Believe? Changes or No Changes?

The Facts It’s August, and the so-called experts are arguing over whether Covid-19 has permanently changed marketing or not. Throw in a dash of civil unrest and add in a major political year and there is no doubt that a few marketers have had to step back and rethink...

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We Need To Start Inspiring Again

We Need To Start Inspiring Again

By now, like most of us, you’re no doubt more than a little sick of pandemic marketing. I know I wouldn’t mind a break from seeing automobile messages telling me how I can purchase a car contact free. It’s July now, and I still don’t want a new car, whether it is contact free or not. You, Mr. & Mrs. Car Dealer are not here for me in my time of need, you need to move expensive inventory off your lot and you think I’m dumb enough to help you out.

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Size Does Matter

Size Does Matter

It’s true in many cases that size matters: offensive linemen, builders of major dams, Federal government (although that one is for debate), airlines, cruise ships, and the military to keep us all safe and secure. But according to a few experts on size, small is the new advantage.

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It’s Not Enough To Be Right

It’s Not Enough To Be Right

We all try to be 100% right in everything we do. We have spellcheck on our word processors; we have legal review our documents before signing; we are trained to use footnotes to clarify any passage in our documents; and we don’t try to sneak liquids in our carryon baggage through TSA screenings. But today when building brands, being right all the time is not enough. Today you also have to be effective.

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We Need To Start Inspiring Again

Our Principle Problem Is Principles

We’ve been writing these marketing insights on and off for over three years now. It’s been a labor of love, but it can be frustrating as I continue to see marketing by others that looks and sounds like everybody else in their category.

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We’re From Here, Not There.

We’re From Here, Not There.

We are asked all the time, how do we do it, being from Montana? First of all, we are not Montana natives, everybody here came from someplace else, and the experience they learned in a big city or on a large national account was experience you can’t learn in school. We just choose to reside in Montana because we love Montana. And those who watched the film last week saw examples of activities and experiences we have whenever we want it and not just on a few days of vacation.

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Don’t Panic, It’s Just Hysteria.

Don’t Panic, It’s Just Hysteria.

I’ve been quiet this year, just taking it all in from the pandemic doomsday forecasts of how marketing will be changing. It’s amazing to me how many in our industry are proclaiming that the coronavirus and resulting shut down will change everything in this country, and perhaps the world forever.

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Great Storytelling Principles

Great Storytelling Principles

I spend a lot of time writing about storytelling. It’s my passion, and it’s a huge point of difference between Spiker Communications and our competition, just like between you and your competition.

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The Future May Not Include Your Phone

The Future May Not Include Your Phone

Smartphone supremacy is starting to wane. The devices aren’t going away anytime soon, but their grip on the consumer is weakening. Global sales slump, lack of new advancements, and the price of today’s new models make smartphones not look so smart anymore.

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