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Insights on Today’s Marketing Issues

Put the Creative Projects in the Hands of Creative People

Put the Creative Projects in the Hands of Creative People

The Facts The great Stan Lee died almost a month ago − the renowned comic book writer, creator of Marvel super heroes, and late in his life, actor in television and movies featuring his creations. Stan Lee hated to see an idle artist. He (like me and many others) felt...

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It’s Sink or Swim Time

It’s Sink or Swim Time

The Facts It’s a digital world. Technology and data are givens today with marketing directors. At the end of the day, clients only want folks like us to help them transform their business, amplify the love for their brand, and sell boat loads of product; plus stick to...

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Think Small

Think Small

The Facts Forget big data. Think small. Imagine how much easier it would be to build a powerful brand if you knew as much about your customers and prospects as you know about your spouse or in-laws? Imagine how well you could reach out to them with a...

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False Expertise

False Expertise

The Facts When last checked, there were 987,119 “Thought Leaders” on LinkedIn. It won’t be long until there will be a million or more.  How many of these self-titled “Thought Leaders” do you dare trust with your company’s marketing? Spiker Insights “False...

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Don’t Be Afraid

Don’t Be Afraid

The Facts It’s Halloween, the ghosts and goblins will be knocking on your front door tonight. And I’ll be especially short here today so you have time to get your costume on and get home in time to scare the little ones and hand out the treats.   Spiker Insights We...

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Get Emotional

Get Emotional

The Facts Remember the Kodak advertising from the 60’s and 70’s? Paul Anka sang “Memories pressed between the pages of my mind. Memories sweetened through the ages just like wine.”  It progressed into “Kodak Moments” or “Kodak Memories.”  It wasn’t about the Kodak...

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Congratulations, It’s a Grandparent!

Congratulations, It’s a Grandparent!

The Facts One in every four American adults is a grandparent. Nearly 80 million of us are grandparents now and growing by leaps and bounds as we baby boomers become more of the proper age to be grandparents. Most of today’s grandparents are aged 45 to 64, with the...

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OOPS

OOPS

The Facts Several weeks ago I wrote about KFC offering free college tuition to any new parents that named their baby Harland, after their founder. I still haven’t heard the results yet, even called the company to see what they could tell me about the promotion. Well...

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Tis The Season

Tis The Season

The Facts I’m a traditionalist when it comes to Christmas cards. But today, most brands want to go cheap and send a digital e-card that just doesn’t convey the Holiday Spirit I feel the holiday deserves. Most of the e-cards look alike, are self-promotional in tone,...

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The Perfect Day

The Perfect Day

The Facts In a recent survey of 2,000 Americans, here is what the perfect day looked like to the majority of them: Wake up at 8:15 a.m. – clear skies with a temperature of 74 degrees – two friends seen – three hours spent socializing – two hours spent...

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