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Insights on Today’s Marketing Issues

No More Mr. Nice Guy

No More Mr. Nice Guy

The FactsIn our opinion, the biggest mistake brands now make is neglecting to define their antagonist, their enemy, what they stand against. That’s where the creative and cultural tension comes from. That’s where marketers can make a stand. That’s where...

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You Have 8 Seconds

You Have 8 Seconds

The FactsWe’re in a constant battle for attention. In today’s “always-on” world, the average human now loses focus within eight seconds, meaning we now have a shorter attention span than a goldfish. A gold fish? This translates to faster drop-off rates for...

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Make Great Content, Often

Make Great Content, Often

The Facts Forbes recently reported that 64% of consumers make a purchase after viewing a branded social video. Other studies agree − video is everywhere and it is a key business driver.Spiker InsightsVideo is quickly becoming the communication tool of...

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Turns Out, Most Of Us Want To Save The World.

Turns Out, Most Of Us Want To Save The World.

The FactsWhen Al “I invented the internet” Gore’s movie An Inconvenient Truth reached theatres in 2006, words like “sustainability” and “environmentalism” were not at the forefront of people’s minds. But since then, we have been overrun with natural...

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Do Nothing Americans

Do Nothing Americans

The FactsWe have all heard and read how the American adult vacationer wants adventures, experiences, learning classes when taking a few days off from work. But according to a new survey by the Associated Press, what Americans really want to do while on...

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Outdoor is Bigger Than Ever

Outdoor is Bigger Than Ever

The FactsThis old-school ad format is currently booming precisely because digital ads are so commonplace. Amid all the digital noise, it’s a guaranteed way to reach a broad swath of people. It’s getting so hard and expensive to reach a mass audience today...

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Put the Creative Projects in the Hands of Creative People

Put the Creative Projects in the Hands of Creative People

The Facts The great Stan Lee died almost a month ago − the renowned comic book writer, creator of Marvel super heroes, and late in his life, actor in television and movies featuring his creations. Stan Lee hated to see an idle artist. He (like me and many others) felt...

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It’s Sink or Swim Time

It’s Sink or Swim Time

The Facts It’s a digital world. Technology and data are givens today with marketing directors. At the end of the day, clients only want folks like us to help them transform their business, amplify the love for their brand, and sell boat loads of product; plus stick to...

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Think Small

Think Small

The Facts Forget big data. Think small. Imagine how much easier it would be to build a powerful brand if you knew as much about your customers and prospects as you know about your spouse or in-laws? Imagine how well you could reach out to them with a...

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False Expertise

False Expertise

The Facts When last checked, there were 987,119 “Thought Leaders” on LinkedIn. It won’t be long until there will be a million or more.  How many of these self-titled “Thought Leaders” do you dare trust with your company’s marketing? Spiker Insights “False...

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