Make Great Content, Often
Forbes recently reported that 64% of consumers make a purchase after viewing a branded social video. Other studies agree − video is everywhere and it is a key business driver.
Video is quickly becoming the communication tool of choice for brands of all sizes. If you want to reach your audience effectively, you have to use video.
But just not any video. You need to create great content − but you have to create a lot of great content that’s relevant to your audience at a faster pace while maintaining your brand image and standards. We’ve seen lots of videos, and I wouldn’t show it to infants in daycare. Some are that bad.
Your goal should be to be insight-driven. That means zeroing in quickly on the clear takeaways that are actionable and will move the needle for your brand. Knowing what viewers or prospects are about, and more importantly, what they aren’t, will make sure that every message you invest in provides a return in the form of engaged viewers that care.