It’s Show & Tell, Not Tell & Show
Today, 81% of Americans have been convinced to purchase a service or product by watching a brand’s video. 72% would rather use video to learn about a product or service. If you are in the “Tell and Show” business, and I see a lot of those videos currently airing, you need to switch up your video strategy and messaging. It’s been called “Show & Tell” since you were in Kindergarten, and it’s time to resort back to those days of showing and then telling the story.
Humans are emotional, story-driven individuals that love to be emotionally stimulated. Laughter, excitement and curiosity are all evoked from videos, or as I like to call them “Films.” Even though video has been around for decades, there has never been more demand for video by consumers than what we see today. The problem is that much of what we see is terrible and boring − just drone footage flying over the property without any explanation. The power of video is to entertain and inform. If a picture is worth a thousand words, then a good video is worth 1.8 million words.
A couple of quick facts on the strength of a good, professional video:
- Four times as many people would rather watch a good video than read.
- Viewers recall over 90% more of a message after watching a video than reading − so knock off the videos with no announcer.
- Embedding video on landing pages can increase conversion by up to 80%.
- Video content is 40 times more likely to get shared.
If we can be of assistance with a video or film, please feel free to contact us. You can see some film examples on our website: www.spikercomm.com