SEO As We Know It Is Changing – Part One
As consumers, we’re switching toward a hands-free digital world. Most mobile devices now being released are equipped with the latest Artificial Intelligence technology allowing us to make searches with voice rather than typing them in.
But voice searches are undertaken differently to their text-based counter parts. When making a voice command, instead of using specific keywords, we use natural language, like we would when speaking to a friend. Because of this, SEO as we know it is changing.
Voice search is an easier, quicker way to search for things while at home, on-the-go, shopping, cooking or commuting from one place to another. It is therefore, no wonder that people are adopting this form of search more and more. This does not mean that text-based commands will disappear completely, but it does mean that digital marketing needs to adapt to this new consumer trend, and now.
Text-based searches are normally approximately three to four words long, while voice-activated ones can sometimes be longer than 10 words.
Content has never been more important, while you may be thinking you have great content already, it now needs to be written in a more conversational tone in order to answer specific customer questions and commands. We’ll cover this subject further next week, so stay tuned.