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The Rise of Mobile Videos is Here to Stay 

by | Jan 17, 2018 | The Dive

The Facts
Video will grow to 75% of all mobile traffic by 2023 − just five years from today. It’s at 55% currently, as people turn to their smartphones to watch news, entertainment and live streams. Social media’s share of mobile traffic will decline from 12% a year to about 8% in 2023 because of the stronger growth of video. This is according to a recent report issued by Ericsson in their Mobility Report 2017.

Spiker Insight
This estimated surge in mobile video traffic is likely to spur a greater emphasis on advertising for the platform, especially among ad-supported apps such as Google, Facebook, Instagram, Snapchat, Twitter and a range of publishers. Video already is the leading category of mobile traffic, followed by social networks, audio, downloads, web browsing and file sharing.
For marketers, this greater emphasis on mobile video will push brands and publishers to find new ways to separate themselves from other similar producers with unique content or more immersive video experiences.
The ongoing proliferation of smartphones, which puts massive computing power into the hands of most adults and others all the way down to Gen Z, makes engaging, interactive mobile content by brands more feasible than ever.