Tis The Season
I’m a traditionalist when it comes to Christmas cards. But today, most brands want to go cheap and send a digital e-card that just doesn’t convey the Holiday Spirit I feel the holiday deserves. Most of the e-cards look alike, are self-promotional in tone, and come across to me as a last-minute attempt to get something out to your clients and friends for the holidays.
This year, beginning this month, let’s all make a point to leave the pointless self-promotion and me-too holiday messages in the past and attempt to capture the spirit of the holidays and convey your firm’s genuine and warm holiday wishes to your clients and friends. I’m talking about it now so you will have plenty of time to work with your design team on developing an appropriate message.
We’ve been working on ours for the last two weeks already and have come up with our message and concept that you all will be enjoying in your snail-mail box two weeks prior to Christmas. Keep it true to the spirit of the holidays and not be self-promotional like an e-card we received last year with a Google Map on it showing their office location and sales copy on why we should work with them, or directing your readers to your website. Classy, real classy.