I’m Ready for My Close Up Mr. DeMille
81% of individuals have been convinced to purchase a service or product by watching a brand’s video. Or when a video and text are used on the same page, 72% would rather use video to learn about a product or service. It’s time to switch up your video strategy, and implement one rather than waiting for an occasional drone footage that may come in from a customer.
Humans are emotional, story-driven individuals that love to be emotionally stimulated. Laughter, excitement and curiosity are all evoked from videos, or as I like to call them “Films.” Even though video has been around for decades, there has never been more demand for video by consumers than what we see today. The problem is that much of it is terrible, boring and a picture book rather than using the power of video to entertain and inform. If a picture is worth a thousand words, then video is worth 1.8 million words.
A couple of facts on the strength of good, professional videos:
- Four times as many people would rather watch a video than read.
- Viewers recall over 90% more of a message after watching a video than reading.
- Embedding video on landing pages can increase conversion by 80%.
- Video content is 40 times more likely to get shared.
If we can be of assistance with a video or film, please feel free to contact us. You can see some film examples on our website: www.spikercomm.com.